Insurance Sector

One of the biggest buzz topics in insurance marketing right now is social networking, the practice of users sharing links, talking to one another and catching up via web-based tools available through personal computers, mobile phones and now tablet PCs like the iPad. People can’t stop talking about it and its effect on how business [...]

Your customers want you to join social networking sites. Why? Because, in a lot of cases, that’s where they already are. It’s a place they feel comfortable talking about things. And for these reasons: The feeling they are being heard. Customers want to know that businesses are attentive to them and their personal needs. Social [...]